My hypothetical redesign of MacEwan’s student publication is bold, graphic, and deceptively expressive. Each monthly issue will be color “coded” and use the same dashed line and folio settings, with different art, items, or images appearing on the cover. Each spread sets an appealing stage for the varied and opinionated content of the Griff. The goal was to bring the content into direct focus without distracting from it, and this was achieved in this system.
The artist feature article uses a full spread to draw attention to what the article is trying to do, which is to showcase the chosen artist. Here, you can also see how the folio interacts with the publication's images, creating visual interest on every page and allowing for a wide variety of interactions with a small and easy-to-use set of tools. Wide margins and comfortably spaced type let the content breathe, and a steady pace of images brings the reader along for the ride.
The design of the publication facilitates the content comfortably, enhancing it instead of overshadowing it. Helvetica Neue is used for the headlines throughout, and Meta for the body type, which offers the magazine a modern look while staying very human. The font Georgia accents both of these nicely for the subheadings and table of contents.
